Star Trek

1)Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.

2)Watch the following YouTube trailers and explain why they might appeal to an audience:

• Teaser trailer
• Xbox teaser trailer
• Full trailer
• Comedy trailer with William Shatner

3) How many views did these trailers receive in total?

4) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?

5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?

Teaser trailer- This trailer appeals to succeeder's and main-streamers as it shows hardcore actions, gun shooting and defensive mode appearances that is probably similar to multi-player first person shooter. This can appeal to an audience between the ages of 14-25, mostly male 80% and female 20%. .

Phone and tablet gaming

Phone and tablet gaming

1. How much money is Candy Crush Saga estimated to make each day from its users?
2. How does it make this money?
3. How many people are estimated to have installed Candy Crush?
4. Where do people play?
5. When was the game released?
6. When did it reach 500 million downloads?
7. Who is the typical Candy Crush gamer?
8. What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.?
9. What percentage say they are addicted to the game?
10. What is your own experience of playing Candy Crush? Have you played it? 

How much money is Candy Crush Saga estimated to make each day from it's users?

Worldwide, Candy Crush Saga is estimated to make £610,000 ($1,000,000) per day from its users, according to Appdata. 

How does it make this money?

It is one of a growing number that is free to download but generates extraordinary revenues by nudging addicted players into paying more to get gizmos that help them progress through difficulty levels.

How many people are estimated to have installed Candy Crush?

500 million people have installed Candy Crush

Where do people play?

60% of UK gamers play to and from work

28% play at work or during work hours

Task 1
Summarise who might play the game and what platform they will play it on. Give it a title.

Task 2
Use AIDA to plan a 10 minute marketing campaign for the new game:

A: How will you create marketing materials that attract audience attention to the game?
I: How will you generate audience interest?
D: How will you stimulate audience desire to buy the game?
A: How will you promote audience action?

Task 3

Write up your notes on your blog and be prepared to share your ideas with the class.

Prevail

 The game will appeal commonly to young males aged 15-25 who like adventurous and self motivation games like "Runescape". The Tactical RPG presents features of creating customers of your own which would satisfy young and imaginative people. The type of platforms that helps these type of games to become wide spread would have to be playing online with friends and creating memberships. These allow people to compete and invite friends from all over the world. 

The title we have come up with is Prevail. The terms that tactical RPG use is to sell a lifestyle, also they promote offers like monthly payment. RPG gamers enjoy to play diversion games in which their player can obtain any characteristics or features in which they do not posses. We will add costumes like army suits, medic privileges. We took in mind that RPG players enjoy playing multilayer with friends or random customers. We will be able to establish consoles or gadgets for them to communicate like, headsets, microphone, speakers and etc. This can meet the needs of customers that purchase the memberships and it will inspire them to participate in the game online. The type of things that would desire and impact on our customers are the fact that it has brilliant colour features inside the game and it has other locations where the game can be set. We are willing to promote our game with some celebrities to sponsor and deliver our game so that they can enjoin our audience to join in. They will be presenting  how the game works in different consoles and also in different atmosphere or setting of where the person is playing , how its organised and how it's different from the other RPG games as they  will display some of it's unique selling points and also some of the  new cool features in the best possible manner to outshine and all the other similar games to us in the market. The game has over 200 million accounts created and is recognised by the Guinness World Records as the world's largest free MMORPG and the most updated game so we are aiming to smash their record as we engage our audience by launching our game on billboards, advertisement, Facebook/Twitter and also a free trailer so people can experience the game.

                                 Planet-side 2

Use the Planetside 2 Wikipedia entry to answer the following questions:

1. What is Planetside 2?
2. What genre does the game belong to?
3. Planetside 2 developer/publisher:
4. When was it launched?
5. How does the gameplay work?
6. What are the six different player classes in the game?
7. What is the story or narrative to the game?

What is PlanetSide 2:

PlanetSide 2 is a free-to-play massively multi player online first-person shooter published by Sony Online Entertainment and released on November 20, 2012. It is the remake to Planet Side which originally released in 2003. 

What genre does the game belong to:

The genre for this game would be Massively multiplayer online first-person shooter game as it's originally designed for people particularly like them. The game has such qualities that delivers truly epic, massive combat on a scale never before seen in stunning, breathtaking detail which suggests it's also for people who are interested in action games, games that are similar to call of duty Black Ops, Modern Warfare and Battlefield. 

Planetside 2 developers and publishers:
The developers of this game is Sony Online Entertainment and also the publisher is Sony Online Entertainment 

• ^EU ProSiebenSat1 Games (P7S1) which is a company located in United States and Canada.

Launched:
The game planet side 2 was launched on November 20, 2012. It was officially announced on July 7, 2011 at the Sony Fan Fair.

Gameplay: It is a faster paced game than the original PlanetSide and holds the ability to feature potentially thousands of players. It also features familiar first person shooter elements such as sprinting, iron sights, and regenerating shields. An important aspect is that player skill and teamwork are major determiners when it comes to being able to kill other players and overcome opposing teams.

The 6 different player classes are:  

• The Infiltrator- is a sniper class with special abilities of cloaking and hacking, and can use sniper rifles, scout rifles and submachine guns to deliver a devastating effect.
• The Light Assault- class is a scout who uses carbines, submachine guns and shotguns. The Light Assault's special ability is Jump Jets, which allow them to fly through the air for a short period of time.
• The Combat Medic- is a healing class. Their weapons include assault rifles, shotguns and submachine guns. The Combat Medic's special abilities allows them to heal and resurrect other players.
• The Engineer class- has the special ability of repairing vehicles, turrets, and MAX Units. The engineer also has the ability to build anti-infantry and anti-vehicle turrets. The Engineer's weapons include carbines, shotguns submachine guns and battle rifles.
• The Heavy Assault- class has light machine guns, submachine guns, shotguns, batte rifles, and also Rocket Launchers, which are effective at destroying enemy vehicles. They also have the special ability of shields to help them endure heavy fire.
• The MAX class- has a mobile armored suit that allows them to take significant damage before dying. However, due to the suit they are also the slowest class. They have access to anti-infantry, anti-vehicle, and anti-air weapons. Max units cost resources to use.

Story to the game:  

 PlanetSide 2 is a science fiction massively multiplayer online first-person shooter set approximately 300 years after the discovery of Auraxis, although the chronology of the game universe starts a few years before. After the Earth has nearly come to ruin following a devastating war, the world's governments came to a consensus and united under one banner: the world-wide Terran Republic (TR).

Newsflash: PlanetSide 2 was announced for the PlayStation 4 video game console on June 5, 2013. Only last year.

  

 Developers and Publishers


Rockstar games- Rockstar Games is a multinational video game developer and publisher based in New York City,  The year that rockstar games was formed precisely happened in 1998, and was found by the British video game producers Sam Houser, Dan Houser, Terry Donovan, Jamie King and Gary Foreman. 

The location that the game was published  is located on Broadway in the SOHO neighbourhood of New York City.

It is owned by Take-Two Interactive following its acquired product by the British video game publisher BMG Interactive.

The most successful games are: 

• Grand Theft Auto series (1997–present)
• Midnight Club series (2000–present)
• Max Payne series (2001–present)
• Manhunt series (2003–present)
• Red Dead series (2004–present)
• The Warriors (2005)
• Bully (2006)
• L.A. Noire (2011)

Fifa 14 Print Advert Case Study

The picture shows the best football player in the world which propagates the game in such a way all his fans will be drawn to the video game and will be more persuaded to purchase Fifa 14. The picture shows Messi reaching his hand out with a key at the tip of his fingers with a controller hanging of it which symbolises that he has the key to the gaming world which is led by him and the car is where we all get along to embark on a new adventure. The statement "get on board" indicates that the van at the background is our cruise and this shows that it's inviting us to join them. The other statement "start your journey" steps back from the "we" concept and is directly inviting YOU to experience, tasting the wonders of Fifa 14 for the first time.

The key conventions shows a font in which is written in bold writing to symbolise the great effect it has on people and their audience as its voted one of the most entertaining video games in the world. The product name Fifa 14 is famous for it's ancient features which engaged football fans to come and support it to become wide spread. The other Fifa games like Fifa 10 or 13 is not as good as this one currently being promoted as it's makers are willing to gain more people to come and aspire other people to join.

The colour red can signify a lot of expressions but at this point it shows engagement and passionate about the game to inspire people to play what they love and how it would feel for amateur beginners to experience a new family with global customers.

"FIFA 14 is far from a revolutionary release, and it's arguably inferior to the much improved PES 2014 in terms of pure footballing game play. That said, FIFA 14 is the most complete virtual footballing experience available today. Whether in single or multi player, there's enough to keep fans busy well into the new football season and beyond."

Looking at this person's review he specifically admires the new features of Fifa 14 whether it's the appearance of players, or whether it's the brightness and the clearness of the game. Here mentions how Fifa is the most complete virtual footballing experience in other words stating that no other game will give you likes or the qualities that Fifa has displayed to it's fans.


"FIFA 14 is a beautiful send-off to the waning current generation of gaming, and a perfect example of what has become the most authentic and entertaining sports game around."

As we can see this person doesn't talk a lot