Monday 7 April 2014

Fifa 14 Print Advert Case Study




















The picture shows the best football player in the world which propagates the game in such a way all his fans will be drawn to the video game and will be more persuaded to purchase Fifa 14. The picture shows Messi reaching his hand out with a key at the tip of his fingers with a controller hanging of it which symbolises that he has the key to the gaming world which is led by him and the car is where we all get along to embark on a new adventure. The statement "get on board" indicates that the van at the background is our cruise and this shows that it's inviting us to join them. The other statement "start your journey" steps back from the "we" concept and is directly inviting YOU to experience, tasting the wonders of Fifa 14 for the first time.

The key conventions shows a font in which is written in bold writing to symbolise the great effect it has on people and their audience as its voted one of the most entertaining video games in the world. The product name Fifa 14 is famous for it's ancient features which engaged football fans to come and support it to become wide spread. The other Fifa games like Fifa 10 or 13 is not as good as this one currently being promoted as it's makers are willing to gain more people to come and aspire other people to join.

The colour red can signify a lot of expressions but at this point it shows engagement and passionate about the game to inspire people to play what they love and how it would feel for amateur beginners to experience a new family with global customers.

"FIFA 14 is far from a revolutionary release, and it's arguably inferior to the much improved PES 2014 in terms of pure footballing game play. That said, FIFA 14 is the most complete virtual footballing experience available today. Whether in single or multi player, there's enough to keep fans busy well into the new football season and beyond."

Looking at this person's review he specifically admires the new features of Fifa 14 whether it's the appearance of players, or whether it's the brightness and the clearness of the game. Here mentions how Fifa is the most complete virtual footballing experience in other words stating that no other game will give you likes or the qualities that Fifa has displayed to it's fans.


"FIFA 14 is a beautiful send-off to the waning current generation of gaming, and a perfect example of what has become the most authentic and entertaining sports game around."

As we can see this person doesn't talk a lot 


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