Star Trek

1)Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.

2)Watch the following YouTube trailers and explain why they might appeal to an audience:

• Teaser trailer
• Xbox teaser trailer
• Full trailer
• Comedy trailer with William Shatner

3) How many views did these trailers receive in total?

4) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?

5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?

Teaser trailer- This trailer appeals to succeeder's and main-streamers as it shows hardcore actions, gun shooting and defensive mode appearances that is probably similar to multi-player first person shooter. This can appeal to an audience between the ages of 14-25, mostly male 80% and female 20%. .

Phone and tablet gaming

Phone and tablet gaming

1. How much money is Candy Crush Saga estimated to make each day from its users?
2. How does it make this money?
3. How many people are estimated to have installed Candy Crush?
4. Where do people play?
5. When was the game released?
6. When did it reach 500 million downloads?
7. Who is the typical Candy Crush gamer?
8. What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.?
9. What percentage say they are addicted to the game?
10. What is your own experience of playing Candy Crush? Have you played it? 

How much money is Candy Crush Saga estimated to make each day from it's users?

Worldwide, Candy Crush Saga is estimated to make £610,000 ($1,000,000) per day from its users, according to Appdata. 

How does it make this money?

It is one of a growing number that is free to download but generates extraordinary revenues by nudging addicted players into paying more to get gizmos that help them progress through difficulty levels.

How many people are estimated to have installed Candy Crush?

500 million people have installed Candy Crush

Where do people play?

60% of UK gamers play to and from work

28% play at work or during work hours

Task 1
Summarise who might play the game and what platform they will play it on. Give it a title.

Task 2
Use AIDA to plan a 10 minute marketing campaign for the new game:

A: How will you create marketing materials that attract audience attention to the game?
I: How will you generate audience interest?
D: How will you stimulate audience desire to buy the game?
A: How will you promote audience action?

Task 3

Write up your notes on your blog and be prepared to share your ideas with the class.

Prevail

 The game will appeal commonly to young males aged 15-25 who like adventurous and self motivation games like "Runescape". The Tactical RPG presents features of creating customers of your own which would satisfy young and imaginative people. The type of platforms that helps these type of games to become wide spread would have to be playing online with friends and creating memberships. These allow people to compete and invite friends from all over the world. 

The title we have come up with is Prevail. The terms that tactical RPG use is to sell a lifestyle, also they promote offers like monthly payment. RPG gamers enjoy to play diversion games in which their player can obtain any characteristics or features in which they do not posses. We will add costumes like army suits, medic privileges. We took in mind that RPG players enjoy playing multilayer with friends or random customers. We will be able to establish consoles or gadgets for them to communicate like, headsets, microphone, speakers and etc. This can meet the needs of customers that purchase the memberships and it will inspire them to participate in the game online. The type of things that would desire and impact on our customers are the fact that it has brilliant colour features inside the game and it has other locations where the game can be set. We are willing to promote our game with some celebrities to sponsor and deliver our game so that they can enjoin our audience to join in. They will be presenting  how the game works in different consoles and also in different atmosphere or setting of where the person is playing , how its organised and how it's different from the other RPG games as they  will display some of it's unique selling points and also some of the  new cool features in the best possible manner to outshine and all the other similar games to us in the market. The game has over 200 million accounts created and is recognised by the Guinness World Records as the world's largest free MMORPG and the most updated game so we are aiming to smash their record as we engage our audience by launching our game on billboards, advertisement, Facebook/Twitter and also a free trailer so people can experience the game.