Friday 2 May 2014

Task 1
Summarise who might play the game and what platform they will play it on. Give it a title.

Task 2
Use AIDA to plan a 10 minute marketing campaign for the new game:

A: How will you create marketing materials that attract audience attention to the game?
I: How will you generate audience interest?
D: How will you stimulate audience desire to buy the game?
A: How will you promote audience action?

Task 3
Write up your notes on your blog and be prepared to share your ideas with the class.

Prevail


 The game will appeal commonly to young males aged 15-25 who like adventurous and self motivation games like "Runescape". The Tactical RPG presents features of creating customers of your own which would satisfy young and imaginative people. The type of platforms that helps these type of games to become wide spread would have to be playing online with friends and creating memberships. These allow people to compete and invite friends from all over the world. 


The title we have come up with is Prevail. The terms that tactical RPG use is to sell a lifestyle, also they promote offers like monthly payment. RPG gamers enjoy to play diversion games in which their player can obtain any characteristics or features in which they do not posses. We will add costumes like army suits, medic privileges. We took in mind that RPG players enjoy playing multilayer with friends or random customers. We will be able to establish consoles or gadgets for them to communicate like, headsets, microphone, speakers and etc. This can meet the needs of customers that purchase the memberships and it will inspire them to participate in the game online. The type of things that would desire and impact on our customers are the fact that it has brilliant colour features inside the game and it has other locations where the game can be set. We are willing to promote our game with some celebrities to sponsor and deliver our game so that they can enjoin our audience to join in. They will be presenting  how the game works in different consoles and also in different atmosphere or setting of where the person is playing , how its organised and how it's different from the other RPG games as they  will display some of it's unique selling points and also some of the  new cool features in the best possible manner to outshine and all the other similar games to us in the market. The game has over 200 million accounts created and is recognised by the Guinness World Records as the world's largest free MMORPG and the most updated game so we are aiming to smash their record as we engage our audience by launching our game on billboards, advertisement, Facebook/Twitter and also a free trailer so people can experience the game.



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