Star Trek

1)Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.

2)Watch the following YouTube trailers and explain why they might appeal to an audience:

• Teaser trailer
• Xbox teaser trailer
• Full trailer
• Comedy trailer with William Shatner

3) How many views did these trailers receive in total?

4) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?

5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?

Teaser trailer- This trailer appeals to succeeder's and main-streamers as it shows hardcore actions, gun shooting and defensive mode appearances that is probably similar to multi-player first person shooter. This can appeal to an audience between the ages of 14-25, mostly male 80% and female 20%. .